Complementary & Alternative Marketing With Your Acupuncture Website

February 26, 2009 by  
Filed under Acu Insighter Newsletter

Complementary & Alternative Marketing by Lisa Hanfileti, LAc

Complementary & Alternative Marketing by Lisa Hanfileti, LAc

“Complementary and Alternative Marketing: How to Attract New Patients, Market Your Practice, and Earn Passive Income With Your Acupuncture Website” is finally available! You are invited to take a look at the first ebook to help current and future acupuncturists market their services using the incredible power of the Internet.  Don’t worry, I break everything down into simple steps and I include training live webinars (and recorded tutorials) with the book.

I have been intensely researching the benefits of acupuncture website marketing for the past year. I was forced into learning more about business and marketing (you can read my story here) and was led into the wild world of Internet marketing. It is a scary world unless you have access to a knowledgeable and ethical guide.

Fortunately for me, I found several resources that showed me how to market myself and my business on the web. The reason I was drawn to these particular resources is because before all else, establishing trust, honesty, and integrity are emphasized as the priority in their marketing. So if you are looking to build a website for your acupuncture practice (and you SHOULD BE!) or if you want to improve the function of your current website, then you have several very good choices.

  1. Read my new book! Seriously, it tells you everything about “the how and why” of using a website to market your acupuncture services. But I also talk about the flawed acupuncture marketing model that we are all “taught”. If you are working on your business cards or brochures before you map out a business plan then you know what I am talking about. And if you are ignoring, avoiding, or confused about a website, then you need to find a way to start learning how to use a website for your business.
  2. Look at the following website packages. These are all awesome website packages offered by people who care about the success of acupuncturists. However there are pros and cons to each package. You have to look at what your goals and abilities are in order to determine which one is right for YOU. For instance, the website package I love and use is perfect for the do-it-yourself-er who wants to be hands-on and learn how to maximize the marketing potential of their acupuncture website, including using it to earn multiple streams of income. But if you are a “hands-off” kind of person and loathe the thought of learning about website basics, this web package is not the right match for you. (But then you definitely NEED to read my book!)

These are the best website packages for acupuncturists.

Let me know what you think!

Acupuncture Job Security – Even in a Crummy Economy

February 17, 2009 by  
Filed under Acu Insighter Newsletter

CB101078If you are training to become an acupuncturist or already building an acupuncture practice (like me), there’s good news! Health care jobs are in demand and on the rise. I just read the U.S. Bureau of Labor Statistics (BLS) report that states,

“over the next eight years health care job openings are expected to grow twice as fast as those in all other sectors of the economy combined. In fact, seven of the top twenty fastest-growing careers are in health care.”Yahoo Hot Jobs

Seven of the top twenty fasted growing jobs are all in the health care field. Now before you get too excited, Acupuncturist is not among the fasted growing health care jobs. But the fact that the health care industry itself is growing, even in a down economy, means acupuncturists can benefit. Here’s why:

As acupuncturists, we can take advantage of the demand for Physician Assistants, Medical Assistants, Physical Therapists, etc., by developing relationships and referral networks with them. Until “Acupuncturists” get their very own spot on “The 30 Fastest Growing Occupations” report, we can continue to carve out our unique niche interfacing with the mainstream health care demands.

You can start doing this now by connecting with the health care providers in your community. (Click Here to read how I connect with other health care professionals and build a referral network.)

The demand for qualified professionals who can provide holistic health care is only going to increase as Baby Boomers age. So keep your eyes open for opportunities to continue to grow your practice and expand your reach within your community. As these new health care workers enter the job market be sure to welcome them!

Does Acupuncture College Prepare You For Success?

February 10, 2009 by  
Filed under Acu Insighter Newsletter

Acupuncture College Graduate

Acupuncture College Graduate

When I graduated from acupuncture college in 2000 and started my practice, there were very few online resources available to help acupuncturists start their businesses. But even if there were a TON of resources, I would not have known to look for them.

I had a few classes on “Practice Management” and I listened intently to a successful acupuncturist give great information about how to get all the paperwork together to run a practice. I do not ever remember anyone suggesting writing a business plan. Maybe there was a recommendation, but if there was, I totally missed it!

Acupuncture college is overwhelming as it is, so when it was time to graduate I was not thinking about taking on a whole new career as a business entrepreneur. So I just kind of ‘fudged’ my way through and tried to do what I thought everyone else was doing. Since I didn’t know the difference between what was good or bad for building a business … I THOUGHT I was doing everything right!

And I am worried that you are out there trying to start your acupuncture practice thinking that you are doing everything right too.

Of course this is also complicated by the fact that you just want to focus on being an awesome healer instead of marketing your acupuncture business. I know… because that’s how I felt too. (In fact, this is MISTAKE #4 that I talk about in “10 Big Mistakes I Made Opening My Acupuncture Practice & What You Can Do To Avoid Them”.)

I do not want you to repeat the same mistakes I made, so please stay open-minded and look for information and resources to help you with your practice. If you are actively looking for help, start with your acupuncture school to see of they have any resources to help new graduates set up their businesses.

The Oregon College of Oriental Medicine (OCOM) started a Professional Development Center to meet the growing needs of acupuncturists starting out in business. This has been a tremendous resource for graduates. I have no doubt that OCOM’s commitment to helping students understand the practical aspects of acupuncture marketing will help new graduates build successful practices.

I am curious other acupuncture colleges? Do you feel like your school is preparing you to be a successful business entrepreneur? Are you ready to learn those skills? If your college offered serious training in starting a small business, would you eagerly attend them? Or are you too overwhelmed with learning herbs, acupuncture treatments, and all the other aspects of Chinese medicine?

Wherever you are in your training and mindset, I hope you know that it’s never too late to ask for help. Look at many of the online resources listed in the “Blogroll” on this site as well as the resources listed on those websites. We are here to help you succeed!

Best Regards,
Lisa Hanfileti, LAc