Are You Sure You Want To Be An Acupuncturist?

January 13, 2011 by  
Filed under News for Acupuncturists

Although my acupuncture practice has been in existence for over 10 years now, something terrible happened just a few short years after I opened my acupuncture business. It caused me to ask myself the question, “are you sure you want to be an acupuncturist?”

I’ve learned that my story is really not all that unusual (which is kinda scary).  I won’t bore you right now with all the details, just suffice it to say, I had been confronted with some unexpected circumstances that led to a financial crisis in my business. It was a horrible “do or die” situation and I was faced with a very serious decision with only two choices:

CHOICE #1: Quit. I’m not a quitter, but honestly no one would blame me… it had been a tough year, enough to break anyone’s will. I could walk away proud for giving it a go.

CHOICE #2: Learn how to build a successful acupuncture business. Crap! I hated the B word! Learning business skills meant I would have to face my fears and dig deep… I hated practice management mumbo jumbo and only wanted to immerse myself in the healing arts. It would be easier to quit… I just didn’t know if I had what it takes?

Before I really had a chance to methodically weigh the pros and cons of each choice (something I always do with important decisions), I felt something deep inside that overwhelmed my thought processes. If the feeling had words they would be, “I AM AN ACUPUNCTURIST!”

It wasn’t a question. It was a statement.

And I knew then and there I had to do what it took to learn how to take control of my practice and build a sustainable and profitable business. (I felt SICK!)

That was about 5 years ago and I can look back now and smile. Learning business and marketing skills was not as difficult as I had thought.

The hardest part was trying to figure everything out on my own. Back then, there wasn’t a whole lot of support for acupuncturists trying to build a business. It was super difficult for me to tell the difference between legitimate marketing methods and unproven schemes promoted by so-called experts.

I’ll admit it, I was lucky.  I connected myself with the right people, attended awesome training programs and got top notch coaching from experienced teachers. They continue to inspire me and motivate me.

I could have taken everything I learned and built my practice and lived a very happy, quiet life.  But the thing is, when I had my epiphany, that I AM an acupuncturist, I also made the commitment right then and there to find a way to teach everything I learned to YOU and anyone else in the entire acupuncture community who wanted to learn.

It has taken me a little longer than I anticipated.  My research, testing and re-testing is part of the reason you haven’t heard much from me in recent months.  But I’m happy to say, I am confident that my business partner, Alicia Bausley, and I at Empowered Business Entrepreneurs, LLC have developed the ultimate business and marketing course specifically for acupuncturists.

I’ll be launching it soon and it will culminate in a 2-day live event (that we’re tentatively calling the Acupuncture Business Academy Super Summit). I already have some top notch speakers lined up and two full days of training that will absolutely change the way you approach your practice, business and LIFE!

The Acupuncture Business Academy will solve many of your marketing challenges and set you up with everything you need to build a successful practice.  How do I know? Because I have spent several YEARS ‘in the trenches’, listening to you, talking to you and working with you.  I’ve learned that business and marketing techniques that work well in other fields (like chiropractic, dentistry, internet business, etc) do NOT work for acupuncturists, and I’ve refined and simplified everything to make this course easy to learn and effective to implement.

Although the Internet is a great tools and I’ve enjoyed meeting many of you online, I am looking forward to connecting with you in person.  I’ll be sharing more details as everything gets finalized.  There is A LOT to get done and I am personally overseeing every detail so that you have the best training and awesome experience.

I hope you are as excited about the Acupuncture Business Academy Super Summit as I am!  I’d love to hear your thoughts! Go ahead and share your feedback below. After all, we’re in this together!

Peace,

Lisa Hanfileti, LAc
Insights-For-Acupuncturists.com


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Other News For Acupuncturists
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Business Coaching For Acupuncturists With Kevin Doherty, LAc
“Inner Freedom, Outer Success” Starts January 18th, 2011
Click here for more info.


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Want more information about acupuncture business planning and marketing?

Download "10 Big Mistakes I Made Opening My Acupuncture Practice & What You Can Do To Avoid Them"

Read about how I attract customers and generate additional income with my acupuncture website in my book, and "Complementary & Alternative Marketing". It comes with 4 Bonus videos, 2 marketing ebooks, and my Acupuncture Business Plan.

Learn how you can get your own customizable ebook to offer your patients. You can instantly become an author and an expert! Read (and listen) here: Become an Author of Your Own Ebook

Teach your patients about the importance of healthy food choices. Click on the "Food Matters" Video.

Comments

4 Responses to “Are You Sure You Want To Be An Acupuncturist?”
  1. Hiroko says:

    I’ve known Lisa for many years and saw how much Passion and Energy she put into this. So, I know this is going to be a GREAT summit and I’m very excited about this manifestation.

  2. Daniel says:

    Hi Lisa,

    I only recently stumbled upon your videos and newsletter and I’m glad that I did. Your insight has been valuable as I work to build my young practice. I’m very interested in the summit but not sure if I can make the travel… Is there any chance you’ll be doing a streaming webcast registration? Manual availability? Audio recording? Obviously I’d prefer to be there in person but Eastern Canada is a long distance away from most such events.

    Thanks for your work.

    Daniel

  3. Hi Hiroko! Thanks for your kind words! As an honorary acupuncturist, you’ll get a free pass to the live event. Plus I’m sure you’d be awesome greeting people at the registration table! 🙂

  4. Hi Daniel,
    Thank you for your kind words about my site and for your interest in the Acupuncture Business Academy. Most of the information I’ve provided has been in digital (online) format and what I’ve learned is that acupuncturists do best with in person instruction. That’s why I am putting this 2 day live event together. Nonetheless, I am also very aware of practitioners such as yourself who cannot make the journey so I will be creating an online home study package option as well. It will include video from the live trainings (probably not simultaneous webcast) and pre-recorded video and audio trainings. I hope you can make it to the Acupuncture Business Academy Super Summit but rest assured if you cannot attend, I’ll be offering other options for you to access the information. No acupuncturist left behind! 🙂

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