Tapping For Health-Ancient Chinese Acupressure and Modern Pyschology Meet

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Tapping for health with BodyTalk, EFT (Emotional Freedom Technique), and many other acupressure tapping techniques utilize the principles of the Chinese acupuncture meridian system. A new movie has recently been released in DVD format called, “The Tapping Solution”.

To learn more and refer your patients for excellent information, there is a free online event to teach people the basics of tapping for health.  Imagine if everyone could do simple self-treatments or treat their kids and family members with these effective acupressure tapping techniques!

Whether you want to address with emotional blocks, anxiety, anger, past traumas or phobias, or you want to release physical pain and drop extra pounds, this tapping is a gateway to making that happen for you.  They’re teaching both the basics and advanced strategies for this technique in a free online event this month.

They ran a similar event last year and had over 81,000 people attend!  Check it out:

2010 Tapping World Summit

Peace,
Lisa Hanfileti, LAc

Michael Port’s Booked Solid University Coaching Program

I have been following Michael Port for years. He wrote a book a while back called “Book Yourself Solid”.

Honestly, at first I was reluctant to embrace him because I wondered if he was one of those ’slick’ salesmen.  (Which I now see was a reflection of my own discomfort with marketing and not a true picture of him.)

Nonetheless, as I studied him and his materials I was cautious but remained open minded.  After all, I wanted my acupuncture practice to succeed and I needed to learn everything I could to ensure that would happen.

What I learned about Michael Port is that he is nothing like my initial (erroneous) perception!  He is authentic and very passionate about providing business training to the service-based business community.

He recently created an innovative online small business coaching program that I think is perfect for the acupuncture community.  He shows you the fastest and most effective ways to book yourself solid and then build a business that runs without you.  Listen, I hate to say it but if you are struggling to run your business and you have not developed systems to automate your marketing and referrals, then you are always going to struggle to make it.  It’s just a fact.

Michael Port’s new program is called Booked Solid University and he offers everything you need to know about building your business in one extraordinary e-learning environment.

I know e-learning can take a little getting used to, but for acupuncturists who are no longer in their college environment, it is the next best thing.  The structure is the same, in that you have regular class times to meet and you have a community of virtual classmates to interact with.  I think the reason many acupuncturists fail in business is because they do not have a disciplined schedule for learning marketing and implementing what they learn.

Booked Solid University keeps you on task and accountable so you are always putting into action what you learn in a sequential, logical manner (just like acupuncture college).

Here’s what’s amazing. You get all of his courses and programs under one roof for just a few dollars a day. His program includes an Entrepreneur’s Mastery Program and Booked Solid Electives that show you exactly how to:

• Get clients with ease and integrity.
• Improve focus on what’s most important.
• Increase free time and improve your lifestyle.
• Maximize wealth and influence.

And, better yet, right now he’s offering a 50% DISCOUNT to the next few people who enroll. It was for the next 50 people but I know those spots are getting nabbed faster than you can say Booked Solid, so there can’t be many left.

I heard he created Booked Solid U because he was sick of all the other so called “gurus” charging ridiculous fees for business education. He just doesn’t think you should pay a lot to learn how to get booked solid. Now, that’s a good man. That’s the right thing to do.

I’ve read every word about the coaching program on his website and it is the most comprehensive, breakthrough interactive, go-at-your-own pace, self-guided, online education community, offering easy-to-use, yet advanced educational technology for the small business owner. Seriously, I know which specific coaching programs are available to acupuncturists and this is one of the best for those of us who are planning a lengthy and successful career in the acupuncture profession.

The ribbon has been cut and the doors flung open to Booked Solid University. I recommend you rush out and grab one of the 50% OFF spots while they still last. Just imagine what your business could look like in one short year from now.

Please do not be one of the (all too many) acupuncturists who will look back and WISH they had taken advantage of this opportunity.

Check it out now:
http://www.insights-for-acupuncturists.com/bookedsolid-coaching

Lisa Hanfileti, LAc
Insights-For-Acupuncturists.com

Acupuncture Practitioner Survey Results

The results of a recent acupuncture practitioner survey have just been released and they are worth paying attention to.  “The Information World of Acupuncturists” is a video presentation (below) that explains the purpose of the survey and why the data collected is important for your acupuncture practice.  Here’s just a small sample of what you will learn:

• Where do acupuncture practitioners go to get their information? (You might be surprised.  I know I was!)
  
• What is the primary source of new patients for acupuncturists? (You’ll love this!)
  
• Who do acupuncturists turn to when they need help with difficult patients? (Some things never change. And that’s a GOOD thing!)
  
• How is the acupuncture profession being integrated into mainstream health care? (We’ve come a long way, baby!)

Click on the video to begin playing. Adjust the volume on your speakers.

They surveyed a number of acupuncture practitioners from the Oregon College of Oriental Medicine (OCOM),the Seattle Institute of Oriental Medicine (SIOM), and the Seattle Healing Arts Center (SHAC) as well as a number of individual acupuncture practitioners.

In 2007 there were approximately 3.1 million adults and 150,000 children seeking acupuncture treatment and these numbers are growing.  With an estimated 20,000 licensed acupuncturists in the U.S. are you positioned to treat your share of the population who wants your services?

Watch the video and be sure to enter your thoughts in the “Speak Your Mind” section below.

Peace,

Lisa Hanfileti, LAc
P.S.  Here’s how I get my acupuncture patient referrals – works like a charm!
http://www.insights-for-acupuncturists.com/get-referrals

Your Acupuncture Practice Blueprint for 2010

How would you like to get a hold of your own detailed business blueprint to plan your acupuncture practice so that you can make 2010 your most profitable year ever?  You have an incredible one-time opportunity to attend a 90-minute teleclass (by phone) with one of the leaders in the acupuncture business and marketing field.

Kevin Doherty, LAc, author of Build Your Dream Practice, is offering a class to show you the exact steps and marketing strategies that he has used to build his successful acupuncture career.

Click the screen to learn more from Kevin Doherty, LAc

When I graduated from acupuncture school and started my practice (in 2000) there wasn’t anyone out there providing the kinds of resources and guidance that Kevin offers.  I would have JUMPED at the chance to learn from an experienced acupuncturist so that I could have avoided the mistakes I made opening my acupuncture practice.

In this one-time teleseminar Kevin will give you his personal acupuncture business blueprint and share proven business planning and marketing strategies to help you thoughtfully build and grow your acupuncture practice.

For details on how to register for the class click on the link below:

“How to Make 2010 The Best Year Ever In Your Private Practice”

The class is being held on Thursday December 10th at 5 pm Pacific, 8 pm Eastern time. This live event is a great opportunity to ask questions directly to Kevin, but if you are unable to attend it will be recorded.  You must register, however in order to receive the recording.  Click Here now to learn more.

Wishing that 2010 is the best year ever in your acupuncture practice!

Warm regards,

Lisa Hanfileti, LAc
Insights-For-Acupuncturists.com

A WordPress Blog for Your Acupuncture Business Website?

One of the most frequently asked questions I receive is, Can I use a WordPress blog for my business website?

It’s an understandable question given that I write about how acupuncturists, or any self-employed business owner, can benefit from Site Build It’s affordable website building software.  (Especially since they announced their new “Recession Buster” special of $29.99 per month.)

But WordPress is FREE blogging software, so why have I not specifically recommended it to acupuncturists to use as their business website?  It’s a fair question!   I mean, if you are on a budget (and you should be!) who wouldn’t want a free Internet marketing platform for their business?

Unless… there’s a catch.

Is there a catch?

Okay, so what’s the catch?!

All right, hang on.  I promise to answer your questions and put you at ease so that you can make a very informed decision.  I really want you to understand what’s at stake here and why you definitely do NOT want to jump into a blog without understanding one very crucial piece of the “free” WordPress blog puzzle.

Let me explain a little bit about how I know so much about WordPress.

Ever since I wrote the book, “Complementary and Alternative Marketing: How to Attract New Patients, Market Your Practice, and Generate Passive Income With Your Acupuncture Website”, acupuncturists have been asking me if the easy marketing methods I describe can be applied to a WordPress blog.

I use and promote web building software by Site Build It, mostly because you get incredible training in marketing at the same time that you learn how to create a website.  And since most acupuncturists never receive any training in marketing from their acupuncture college, this education can be a practice saving benefit.  (It was for me!)

But I also understand that Site Build It’s step-by-step website building program is not for everyone. Let’s face it, it’s a lot of work to develop a business plan and learn marketing at the same time that you are creating a website. I know that you want to be an acupuncturist, not a web designer. I get it!

Which is why I personally investigated other methods of acupuncture business website creation, including the free Wordpress blogs that are so attractive. (Hey, in case you haven’t noticed, you are reading this article on my WordPress blog!  But it is also connect to my Site Build It website, Insights-For-Acupuncturists.com for a very good reason.  But that’s another story.)

So What’s the Deal With WordPress?

Here’s the deal with WordPress. (Drumroll!)

YES! you can absolutely apply my marketing strategies and passive income generation to a WordPress blog, BUT here’s the catch:  BE SURE TO PAY FOR YOUR OWN HOSTING.

Do NOT use the free WordPress blog available through wordpress.COM where they give you a domain name.

Instead use the free WordPress blog available through wordpress.ORG and purchase your own domain name.

The reason is because since WordPress is hosting the site and absorbing those (minimal) costs, they actually own your domain name and the ‘real estate’ on which your material resides. They can pull down your business blog any time they want for any reason they want. This is true of any free blogging sites, such as those by GoDaddy, Google, Yahoo, and the thousands of other companies offering free blogs and websites.

If WordPress decides they do not like your content or subject matter they can simply delete your entire blog. POOF! It’s gone!  Although WordPress has not censored any acupuncturists to my knowledge, they have removed other blogs from other businesses without any warning or explanation. And they have every right to do it because they are paying for the hosting!

This is the equivalent of you renting an apartment and the landlord changing the terms of your lease. Landlords hold all the cards and you have to comply or move out. Sure, you can take your furniture, but where are you going to put it? You need your own web “real estate” and domain name to ensure that you are in control of your business.

Instead of using wordpress.com, go ahead and get a wordpress blog through wordpress.org (which is still free) and pay for the hosting yourself.

I use and recommend the “Baby Plan” through Hostgator, which you can look at here:

• http://www.empoweredbusinessentrepreneurs.com/best-hosting

Just click on ‘Web Hosting’ and select the ‘Baby’. You can also start with the ‘Hatchling’ and upgrade to Baby when you are doing more income generation and need some of the features that will facilitate that.

The Baby plan costs $7.95 a month and it is well worth it to own your blog, which means you own your business. Plus Hostgator gives you unlimited hosting so you can get a bunch of other WordPress blogs (through wordpress.org for free) and host them through Hostgator without any additional costs. That’s what I do! Here are some of the other WordPress blogs I have hosted through Hostgator:

• http://blog.alternative-medicine-works.com/
• http://blog.principlesforparents.com/
• http://blog.empoweredbusinessentrepreneurs.com/

You may notice that they all look similar, but that’s just because I like this particular ‘theme’ (design).  There are lots of affordable designs to choose from or you can use the free themes provided by WordPress. (Check out a large selection of functional WordPress themes by Brian Gardner.)

3 Awesome WordPress Resources to Help You Set Up Your Acupuncture Business Blog

Here are 3 awesome WordPress Resources to help you get started.

You may need a little help with the initial set up of your acupuncture business blog (which is why I recommend the easy to follow video tutorials, below). If you have a geeky friend who can help you, this is the time to ask for it. (I LOVE my geeky friends!) Just be sure that you learn how to create your own posts so you can add content. In other words, do not turn everything over to your geeky friends unless they are going to teach you how to use the blog yourself.

#1 WordPress Resource: Burton Kent’s Acupuncture Clinic Websites. Burton Kent, author of, Never Market Again, has a company that builds acupuncture websites for practitioners using WordPress. He sets them up using all the practical applications that are important for a functional business website. Plus he has added some incredible features that are specific to acupuncturists and solo-based providers.

However, Burton makes it very clear that he is not a fan of generating passive income through your acupuncture site. It’s not that he is against it, but he’s not sure it is worth your time. I, on the other hand, believe that passive income generation through your blog is so easy that it is a no brainer! So setting up your income generation is something you need to do on your own (which I recommend anyway and it’s why I have #2 WordPress Resource below).

Burton Ken’ts set-up fees are very reasonable and you will not find better support for acupuncturists.

You can learn more about his website packages here:

http://www.insights-for-acupuncturists.com/burtons-webspecial

Please let Burton know that I referred you!

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#2 WordPress Resource: Step-by-step WordPress Tutorials. I HIGHLY recommend these WordPress training tutorials because they are:

1. Easy to understand
2. Affordable
3. Focus on how to maximize your income generation through your website

If you are using Burton Kent’s website package these are the perfect tutorials to help you set up your methods of passive income generation with easy-to-use ‘plugins’ and instructions.

Learn more about Step-by-step WordPress training here:

http://www.empoweredbusinessentrepreneurs.com/wordpress-step-by-step

This guy really knows his stuff and he over-delivers with helpful tips. The video instructions are clear. If you plan on incorporating a way to generate income through your blog, then these training tutorials are a must.

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#3 WordPress Resource: Educational marketing with your blog. Another option is a service provided by Charles Heflin, who is a WordPress guru and traffic generation genius. If you like the look of moving graphics and are willing to pay extra for the set up, then check him out.

His personal philosophy is geared towards supporting businesses that create quality content and his services are especially appropriate if you are a practitioner who really wants to advance your practice through educational marketing using article writing, video posts, and social media connections like Facebook and Twitter, and bookmarking sites like Digg, StumbleUpon, Reddit etc. This is a great way to elicit interaction and develop a strong socially driven following. You can get started from the gitgo with a powerful WordPress site for your clinical practice that is perfect for monetization and attracting the right patients, customers, and visitors to you.

Learn more about Charles Heflin’s WordPress set up services here:

http://www.empoweredbusinessentrepreneurs.com/wordpress-services

This WordPress package comes with many extra bells and whistles to help you with traffic generation and instructions on how to continue to develop your site. I am currently using his Content Syndication services and I can tell you firsthand that they are POWERFUL!

Learn more about Content Syndication here:

http://www.empoweredbusinessentrepreneurs.com/synnd

All three of these WordPress resources can be used individually or combined, so do not limit yourself to just one.

If you have any questions feel free to Speak Your Mind in the box below and I will be happy to provide answers.

Your success matters to me!

Lisa Hanfileti, LAc
Insights-For-Acupuncturists.com

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