Complementary & Alternative Marketing With Your Acupuncture Website

February 26, 2009 by  
Filed under Acu Insighter Newsletter

Complementary & Alternative Marketing by Lisa Hanfileti, LAc

Complementary & Alternative Marketing by Lisa Hanfileti, LAc

“Complementary and Alternative Marketing: How to Attract New Patients, Market Your Practice, and Earn Passive Income With Your Acupuncture Website” is finally available! You are invited to take a look at the first ebook to help current and future acupuncturists market their services using the incredible power of the Internet.  Don’t worry, I break everything down into simple steps and I include training live webinars (and recorded tutorials) with the book.

I have been intensely researching the benefits of acupuncture website marketing for the past year. I was forced into learning more about business and marketing (you can read my story here) and was led into the wild world of Internet marketing. It is a scary world unless you have access to a knowledgeable and ethical guide.

Fortunately for me, I found several resources that showed me how to market myself and my business on the web. The reason I was drawn to these particular resources is because before all else, establishing trust, honesty, and integrity are emphasized as the priority in their marketing. So if you are looking to build a website for your acupuncture practice (and you SHOULD BE!) or if you want to improve the function of your current website, then you have several very good choices.

  1. Read my new book! Seriously, it tells you everything about “the how and why” of using a website to market your acupuncture services. But I also talk about the flawed acupuncture marketing model that we are all “taught”. If you are working on your business cards or brochures before you map out a business plan then you know what I am talking about. And if you are ignoring, avoiding, or confused about a website, then you need to find a way to start learning how to use a website for your business.
  2. Look at the following website packages. These are all awesome website packages offered by people who care about the success of acupuncturists. However there are pros and cons to each package. You have to look at what your goals and abilities are in order to determine which one is right for YOU. For instance, the website package I love and use is perfect for the do-it-yourself-er who wants to be hands-on and learn how to maximize the marketing potential of their acupuncture website, including using it to earn multiple streams of income. But if you are a “hands-off” kind of person and loathe the thought of learning about website basics, this web package is not the right match for you. (But then you definitely NEED to read my book!)

These are the best website packages for acupuncturists.

Let me know what you think!

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Want more information about acupuncture business planning and marketing?

Download "10 Big Mistakes I Made Opening My Acupuncture Practice & What You Can Do To Avoid Them"

Read about how I attract customers and generate additional income with my acupuncture website in my book, and "Complementary & Alternative Marketing". It comes with 4 Bonus videos, 2 marketing ebooks, and my Acupuncture Business Plan.

Learn how you can get your own customizable ebook to offer your patients. You can instantly become an author and an expert! Read (and listen) here: Become an Author of Your Own Ebook

Teach your patients about the importance of healthy food choices. Click on the "Food Matters" Video.


7 Responses to “Complementary & Alternative Marketing With Your Acupuncture Website”
  1. Lisa is the smartest woman I know! (And I know some SMART WOMEN!) She is able to explain the most convoluted internet puzzles to me in a clear, concise way. Her teaching style is understated yet…listen closely…because she is also one of the FUNNIEST WOMEN I know! You can’t go wrong with LISA!

  2. Kathleen says:

    I’ve known Lisa for almost 9 years (in this lifetime!) and am in constant awe of her wisdom and gentle way. She walks her talk and is a role model, no hero, to everyone she touches, including me. Again, she is a cutting edge pioneer in her new endeavor of assiting others to create successful businesses. You go, girl!!!!

  3. Bev says:

    Lisa has wisdom that she generously shares with lots of humor thrown in. Entertaining to listen to and great information to have. How wonderful to be able to learn from someone elses mistakes before you make the same ones. Thank you Lisa!

  4. Valerie Orr says:

    Lisa is a 21st century Goddess who is a wonderful healer. She has a great sense of humor and loves to laugh. She is always willing to share her knowledge and experience with others in a down to earth manner. I recommend Lisa to everyone I know, family, friends and colleagues. Lisa, you Rock!!

  5. Ian says:

    Hello Lisa
    I just finished going through the webinars from your recent CAM series. Great job and well thought out!! Congratulations on creating such a great educational tool!!

    I am new to social media and in particular the world of “blogging.” Currently I am not selling anythin on my site other than my acupuncture services. Can you please give me some blogging ideas for my site?? I don’t always find relevant research topics or articles and so am wondering what else could be used.

    Thanks so much.


  6. Hi Ian,

    Thank you for the kind words about the acupuncture marketing webinars (web classes). I hope the information has been helpful and inspiring.

    I love your website and blog. You have a nice niche of acupuncture for fitness and athletes and I highly recommend looking at your acupuncture services and knowledge from the perspective of enhancing sports performance or treating sports injuries.

    One of the values of a blog is that you can leverage off of current events or “hot topics. To get ideas for your blog you can watch the sports channel (hey, I wonder if you can get a partial write-off for ESPN?!). Right now the Tour de France is a hot topic, so you can do a little keyword research to choose words that people are researching on the Internet and use those words in the title of your blog posts.

    You could even use things like, “the benefits of acupuncture for cyclists” or “does Lance Armstrong use acupuncture?”. You could also look at other current events, like baseball’s all-star game or even high school and college tournaments that make the news. Be creative and weave in your experience and interests as well as some research.

    Keep a notebook to record your ideas. I have a feeling you will be able to fill it quickly!

    Keep up the great work!

    Lisa Hanfileti, LAc


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  1. […] clinic website. But not just any website. As I say over and over in my consultations, seminars, and Complementary and Alternative Marketing ebook, you must have a properly constructed […]

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