How to Attract More Patients With Your Acupuncture Website

August 2, 2009 by  
Filed under Acupuncture Websites, News

How to Attract More Patients With Your Acupuncture Website

How to Attract More Patients With Your Acupuncture Website - 44 page Ebook

Not all websites are created equal. If you want your acupuncture website to bring more new patients through your doors then you have to pay attention to some key design elements.

Research shows that you have about 3 seconds to get the attention of your website visitor (e.g. potential patient) before they make a decision to click off your website or click deeper into your website.

What makes someone want to stay on your website?

It all starts with the design of your website.  That is, how it looks to your visitor.

In the same way that you might go out of your way to put your patients at ease the first time they arrive at your acupuncture clinic, you want to make your website visitors feel comfortable when they land on your web pages.

You can create a feeling of ‘comfort’ for people who visit your website by using design elements that help your visitor stay oriented on the page.

These include using:

  • Colors that are not too bright or too dark. Often times a dark background with white lettering is difficult to read and will cause your visitor to strain.  Stay away from black and dark purple backgrounds with white lettering.  It might look good to you and appeal to your sense of creativity, but (I hate to break the news to you),  your website isn’t about YOU.  It is about making your visitor feel comfortable and that means making the design EASY for your potential new patient to read more about you.
  • Fonts that are clean and clear. Although it is tempting to use cursive writing and fun fonts on your website, stick with the standard fonts (e.g. Arial, Times New Roman, Tahoma, and  Garamond) and colors that appear clear.  Do not use too much bright red or bold lettering, saving that only for the things that you want to emphasize.  Also, do not center all of your text the way you might find writing in a greeting card. Although it might look good to you, your visitor may have a different type of computer screen or web browser that chops the text up at odd intervals and looks messy.  Play it safe and keep your text justified to the left.
  • Your  opt-in box is located “Above the Fold”. Each page of your website has a very valuable section referred to as  the area “above the fold”.  This is everything you see on a webpage before you scroll down and it is the very first thing your visitor sees when they land on your site.  You want to use this precious real estate by giving your potential patients a way to interact with you.  This can be accomplished with an opt-in box for a newsletter, free report, ebook, or any other subscription or download that you can send them in exchange for their name and email address.  This is a crucial step in the process of establishing contact with your website visitors.  (More on this in Bonus Webinar 2, see below.)

Of course, there are many other web design elements that are important for you to include (and avoid!) in order to attract new patients to your acupuncture clinic.

Acupuncture Website Design Elements

Acupuncture Website Design Elements

These are just a few of the design elements that I explain in detail in my web class video recording and companion 44-page ebook on “Website Design Elements:  What You Absolutely Need and What You Can Do Without”.

Here is a complete list of the Bonus recordings that are included with your purchase of my ebook, Complementary and Alternative Marketing:  How to Attract New Patients, Market Your Practice, and Earn Passive Income With Your Acupuncture Website.

Bonus Webinar #1: “Website Design Elements: What You Absolutely Need and What You Can Do Without”

What the heck are the most important features of a website?  I will give you a list of “dos” and “dont’s” for your website so that you learn how to use these design elements to bring new patients through your doors.

Bonus Webinar #2: “The Secret to Online Income, Part 1: List Building and Database Management”

There is a lot of misunderstanding about what a “List” or “Database” is and how you should use the information in a responsible way. I give you important facts and show you some powerful online tools to automate the management of your database in a responsible, legal, and ethical way.

Bonus Webinar #3: “The Secret to Online Income, Part 2: Affiliate Marketing With Your Acupuncture Website”

Once you understand the power of affiliate marketing your whole life will change! I show you exactly how you can begin earning money TODAY (even without a website) using affiliate marketing techniques. What you learn in this webinar is your key to earning passive income though your acupuncture website for the rest of your acupuncture career and beyond.

Bonus Webinar #4: “Relationship Marketing Tools to Build Your Acupuncture Practice & Online Income”

Building relationships is the key to referral marketing. I show you some easy ways to build lasting rapport with your patients, customers, and even other professionals. Using tools that automate the communication process and leverage your time to help you stay in consistent contact with your patients is crucial to your overall marketing success.

Click Here to get started with these webinars today.

Your success matters to me!

Lisa Hanfileti, LAc

Newsletter Just For Acupuncturists

January 24, 2009 by  
Filed under Acupuncture Marketing

Acu Insighter Alerts

Acu Insighter Alerts

I’ll admit it… I have not been very good about writing a regular newsletter. But this New Year is full of changes! Look, we have a new president who is trying to accomplish some pretty difficult tasks, so I figure I can work a little harder to get the information that is current, relevant, and helpful out to you and other acupuncturists.

So I am going to be writing monthly Acu Insighter Alerts newsletter as well as posting regularly on my new IFA blog. My goal is to get more resources (especially the FREE ones) in the hands of acupuncture students, graduates, and practitioners. Why, you ask? Surely you already know I am on a mission… Because the world needs more acupuncturists!