What does list building and database management have to do with using your business website to generate new patients, clients, and customers? The answer in a word is, EVERYTHING!
Years ago, when I was just starting my acupuncturist career I was only focused on providing quality care to my patients and nothing else. I can tell you firsthand that the last thing on my mind was something as boring and seemingly unrelated to patient care as “website lists” and “databases”. Yuk!
What I did not realize back then that I know now is that learning a few simple things about building a list through my business website is the key to providing quality care to my current patients, as well as to potential new patients, clients and customers.
And — get this — even providing care to (and earning money from) people who never even walk through my acupuncture clinic doors!
Building a list through your website can change your entire acupuncture practice and generate significant passive income.
But how? In order to understand how important building a list is and how it can be utilized to bring additional revenue into your business, let’s start with the basics.
What is a “List”?
If you read my last blog post on Website Design Elements For Acupuncturists then you learned the importance of having specific places on your website that entice interaction with your website visitor. These can be as simple as a place to subscribe to your newsletter or opt-in to receive a free report about Chinese herbs, acupuncture, or any healing method you have special knowledge about.
You create your list by exchanging something of value (e.g. your newsletter or special report) for your web visitors name and email address. Once you receive their name and email address, they become a member of your “List”. There, that’s not so hard!
Here is the significance of your List. By subscribing to YOUR information they are telling you that they are interested in:
- YOU – as an expert and a practitioner
- CHINESE MEDICINE – and all the other topics in your newsletter or report
- HEALING – for themselves and perhaps even others
- PARTICIPATING IN THEIR HEALTH CARE – they are actively searching for solutions.
When someone joins your list through your website they are telling you that they want more information from you and may even want to become your new patient! In business terms, they are very qualified “leads” or “prospects” for you to follow up with and offer more information about the services you provide.
Your list is the equivalent of having patients lined up at your acupuncture clinic door. Honestly, the people on your list are even more qualified (and by ‘more qualified’, I mean more likely to become your patient or purchase your products) than someone who found you in the Yellow Pages.
Why? Because people do not give up their email addresses easily. To give you their contact information, they must have likely scrutinized the information on your website and educated themselves about you before making the decision to trade their email address for your expert information.
What is List (or Database) Management?
Your list of interested subscribers and potential patients is only as good as your management of — or relationship with — those people. You must follow up on a consistent basis to continue to develop your relationship with them.
There are many easy, effective, safe, and legal methods of maintaining contact with the people on your list. I go over the best methods for acupuncturists and include the best time-saving tools in my video and ebook bonus series included with my ebook,
I can only sit and wonder how much income I lost by not starting to build my list earlier! I was in practice for over 7 years before I started learning how to build relationships with my website. Now it is one of the easiest and most economical ways to attract new patients and even earn significant income from people who never walk through my doors. (I will cover more on that in my next post on Affiliate income.)
Please do not make the same mistakes I did. By learning some very simple steps and using affordable tools you can use your acupuncture website to create a virtual line of patients standing outside your clinic doors!
Click Here to read more about my book and the bonus video recordings here.
Your success matters to me.
Lisa Hanfileti, LAc
P.S. Look for my next post on, “Affiliate Marketing With Your Acupuncture Website”. Once you understand the power of affiliate marketing your whole life will change! I show you exactly how you can begin earning money TODAY (even without a website) using affiliate marketing techniques. What you learn in this webinar is your key to earning passive income through your acupuncture website for the rest of your acupuncture career and beyond.