How List Building and Database Management Can Grow Your Acupuncture Business

September 20, 2009 by  
Filed under Acupuncture Websites

List Building and Database Management Ebook

List Building and Database Management Ebook

What does list building and database management have to do with using your business website to generate new patients, clients, and customers? The answer in a word is, EVERYTHING!

Years ago, when I was just starting my acupuncturist career I was only focused on providing quality care to my patients and nothing else.  I can tell you firsthand that the last thing on my mind was something as boring and seemingly unrelated to patient care as “website lists” and “databases”.  Yuk!

What I did not realize back then that I know now is that learning a few simple things about building a list through my business website is the key to providing quality care to my current patients, as well as to potential new patients, clients and customers.

And — get this — even providing care to (and earning money from) people who never even walk through my acupuncture clinic doors!

Building a list through your website can change your entire acupuncture practice and generate significant passive income.

But how?  In order to understand how important building a list is and how it can be utilized to bring additional revenue into your business, let’s start with the basics.

What is a “List”?

If you read my last blog post on Website Design Elements For Acupuncturists then you learned the importance of having specific places on your website that entice interaction with your website visitor.   These can be as simple as a place to subscribe to your newsletter or opt-in to receive a free report about Chinese herbs, acupuncture, or any healing method you have special knowledge about.

You create your list by exchanging something of value (e.g. your newsletter or special report) for your web visitors name and email address.  Once you receive their name and email address, they become a member of your “List”.  There, that’s not so hard!

Here is the significance of your List.  By subscribing to YOUR information they are telling you that they are interested in:

  • YOU – as an expert and a practitioner
  • CHINESE MEDICINE – and all the other topics in your newsletter or report
  • HEALING – for themselves and perhaps even others
  • PARTICIPATING IN THEIR HEALTH CARE – they are actively searching for solutions.

When someone joins your list through your website they are telling you that they want more information from you and may even want to become your new patient!  In business terms, they are very qualified “leads” or “prospects” for you to follow up with and offer more information about the services you provide.

List Building is Easy... and Essential.

List Building is Easy... and Essential.

Your list is the equivalent of having patients lined up at your acupuncture clinic door.  Honestly, the people on your list are even more qualified (and by ‘more qualified’, I mean more likely to become your patient or purchase your products) than someone who found you in the Yellow Pages.

Why?  Because people do not give up their email addresses easily.  To give you their contact information, they must have likely scrutinized the information on your website and educated themselves about you before making the decision to trade their email address for your expert information.

What is List (or Database) Management?

Your list of interested subscribers and potential patients is only as good as your management of  — or relationship with — those people.  You must follow up on a consistent basis to continue to develop your relationship with them.

There are many easy, effective, safe, and legal methods of maintaining contact with the people on your list.  I go over the best methods for acupuncturists and include the best time-saving tools in my video and ebook bonus series included with my ebook,

“Complementary and Alternative Marketing:  How to Attract New Patients, Market Your Practice, and Earn Passive Income With Your Acupuncture Website” – CLICK HERE

I can only sit and wonder how much income I lost by not starting to build my list earlier!  I was in practice for over 7 years before I started learning how to build relationships with my website.  Now it is one of the easiest and most economical ways to attract new patients and even earn significant income from people who never walk through my doors.  (I will cover more on that in my next post on Affiliate income.)

Please do not make the same mistakes I did. By learning some very simple steps and using affordable tools you can use your acupuncture website to create a virtual line of patients standing outside your clinic doors!

Click Here to read more about my book and the bonus video recordings here.

Your success matters to me.

Peace,

Lisa Hanfileti, LAc

Insights-for-Acupuncturists.com

P.S. Look for my next post on, “Affiliate Marketing With Your Acupuncture Website”.  Once you understand the power of affiliate marketing your whole life will change!  I show you exactly how you can begin earning money TODAY (even without a website) using affiliate marketing techniques.  What you learn in this webinar is your key to earning passive income through your acupuncture website for the rest of your acupuncture career and beyond.

Here’s My Free Acupuncture Business Plan!

Acupuncture Business Plan: How We Secured Funds to Build the Acupuncture Practice of Our Dreams

My Free Acupuncture Business Plan Details How We Secured Funds to Build the Acupuncture Practice of Our Dreams

When I wrote my Acupuncture Business Plan there were not any “templates” out there for me to follow, so it was a ton of work.  I would love to save you some of the struggle I went through by giving you my actual Acupuncture Business Plan that I used to secure a business loan in 2005.

But there’s a catch.

This business plan has some of my actual financial data and market research. And I do not want it floating around the Internet willy nilly.

I only want those acupuncturists who are serious about their business to get a hold of it. That is why I decided to make my Acupuncture Business Plan free, but only to those who purchase my ebook, “Complementary and Alternative Marketing”.

Go to www.ComplementaryAndAlternativeMarketing.com to learn more.

Ever since I posted on my Insights-For-Acupuncturists Blog that I wrote a real business plan in 2005 to secure a bank loan, I have been inundated with requests asking where to go to get ahold of my plan.

The truth is, I have already made my acupuncture business plan available to a select few, simply because I needed to see if it was going to be helpful to students, graduates, and other acupuncturists.  Well… I got my answer!

So in response to your requests and feedback, let me explain where I am coming from and what I am willing to do…

You probably already noticed that about HALF of the “10 Big Mistakes I Made Opening My Acupuncture Practice” could have been avoided if I had written a business plan.  It has been frustrating to have had to learn how to run a business the hard way.  I would love to save you the frustration, not to mention wasted money and time, that I experienced.

Also, it concerns me that I have heard from experienced acupuncturists that they too have made these exact same mistakes!  It is time to put an end to these common errors and change the way we go about setting up our acupuncture practices.

So I have decided to do something that no one has ever done before…

I am releasing my actual acupuncture business plan that my husband and I wrote to secure funds from our bank and through the Small Business Administration (SBA) to purchase, what has become, the acupuncture clinic of our dreams.  What’s more is…

I want to give you my acupuncture business plan absolutely free!  But hold on… there IS a catch.  (Read on.)

This is a 35-page document that includes our:

  • Executive Summary
  • Acupuncture Industry Analysis
  • Acupuncture Market Research
  • Acupuncture Market Statistics
  • Financial Projections
  • Risk Analysis
  • And all the other key components of a properly written acupuncture business plan.

Plus I added a detailed Introduction and Epilogue to give you an insider’s view of how we actually wrote the plan.

This is really a very valuable document and I think I am going to sell it at some point. But right now, for a limited time, I have decided to include it as a Special Unadvertised Bonus with every purchase of my ebook, “Complementary and Alternative Marketing: How to Attract New Patients, Build Your Practice, and Earn Passive Income With Your Acupuncture Website”.

Learn more about “Complementary and Alternative Marketing: How to Attract New Patients, Build Your Practice, and Earn Passive Income With Your Acupuncture Website” here:

http://www.insights-for-acupuncturists.com/cam-ebook-halfspecial

Offering you my free acupuncture business plan is definitely a way togive you incentive to invest in my Complementary and Alternative Marketing ebook, because I KNOW that this ebook can save you time and money and give you incredible insight into how you can build and grow your acupuncture practice better, faster, and stronger than 90% of the current practicing profession!  So it’s my way of giving you an irresistible deal so that you take advantage of information that can save your acupuncture practice.

Lisa, How Do I get Your Acupuncture Business Plan?

It’s simple.  All you have to do is purchase my ebook and my Acupuncture Business Plan is yours for FREE. It is delivered right along with the other 6  free bonus videos and ebooks.  To learn more, click on the link below:

Get my free acupuncture business plan when you purchase,
“Complementary and Alternative Marketing”

Your success matters to me!

Lisa Hanfileti, LAc